In general, when a monopolistic stakeholder decides to reduce supply, the antitrust authorities will protect smaller businesses and allow them time to self-organize. But this time Comco (Swiss antitrust division) immediately granted Swatch Group a cut of up to 30% in supply. Peter Stas, co-founder and chief executive of Frederique Constant, said: "Comco's decision was a blockbuster throw at Swiss watchmaking.
Is independent watchmaking company to give up? Founder and CEO Stalls Stas said: "Of course, some smaller manufacturers have to get out of the market." Fortunately, Constable is a large company , Can develop their own watch movement. In fact, Constance as early as 2001 began to develop the first movement. But even when it started very early, the company still believed it would take five years before it could produce the key part, the watch oscillation system.
Founded in 1988 by Aletta and Peter Stas, Constance is passionately motivated to grow into one of the largest watchmakers in Switzerland. In 2011, Constance made more than 120,000 watches and sold them at more than 2700 points in more than 100 countries. Constance itself positioned within the reach of the luxury market, most of the watch retail price of 1000 to 5000 Swiss francs. The company expects to continue growing at an annual rate of 25%, doubling its size every three years.
In 2001, Constance began working with Ele d'Horlogerie de Geneve, Ele d'Ingenieurs de Geneve and Horloge Vakschool Zadkine to develop the first home-made movement. Heart Beat homemade movement has a unique movement balance wheel bridge. This allows for a positive spiral and fine adjustment to create a more attractive Heart Beat design. This was a new construction at the time, so Constable won a patent.
In 2008, Constance unveiled its first self-made movement with a silicon escapement tourbillon. Relative to ordinary escapement wheel, the movement has three major advantages: no need to refuel; super smooth surface; weighs only 1/5 of the steel.
As a result, the Constance Tourbillon has an amplitude of more than 300 degrees with the dial up and the dial down. Even in the down knob position, the amplitude of more than 275 degrees, the performance is much better than other high-end tourbillon.
In 2009, Constable introduced the second self-made movement. When developing the movement, it is important to make the most of parts and assembly efficiency, saving the overall cost of the new movement by 35% over the previous Heart Beat movement. The development process also uses a variety of new technologies. This is the first time a Swiss watchmaker has introduced a watch with a self-contained movement and a retail price of less than 2,000 euros.
Constance's manufacturing facility in Geneva covers an area of ​​3,200 square meters and is divided into 4 floors. It has an attractive working environment, mainly for the production of movement parts, movement assembly, watch assembly and overall quality control. The latest CNC machine is located in a large factory basement area, focusing on the manufacture of all parts. Movement and watch assembly and advanced quality control are carried out primarily on the first floor of the Constance plant. The building is also the brand's international headquarters.
Constance plans to have two suppliers provide all its parts by 2015, thereby ensuring its complete independence. All key components are under development, including a new watch oscillation system. The company plans to work closely with its specialist component suppliers.
Nick Hayek, chief executive of Swatch, said in an interview last March: "There is not an industry where one company supplies all of the key parts to other companies and these companies then compete directly with them." But just as in Like the automotive industry, it is common for companies to use the same parts. In addition, the watch industry has always been a standard structure of the industry.
The Swatch Group also sources many parts from many specialist manufacturers, the movement's quakeproof system, the rubies in the movement, the dial, the case and more. Many of the factories that make these parts supply many branded products, including Constance and Swatch Group branded products. The standard structure of the Swiss watch industry was once one of the key drivers behind its recovery from the devastating quartz watch crisis in the 1970s and 1980s.
While many independent brands are accelerating their development and production plans, the near-term future remains in the hands of the courts (administrative courts). Even nine companies questioned Comco's permission to allow Swatch to cut supplies. The court is expected to make its verdict by the end of this year.
For Swatch to reduce the supply of watch movement accessories, Constance response to their smaller impact. Stasi Stas, founder and chief executive, said: Of course, some small manufacturers had to leave the market. Fortunately, Constance can develop its own watch movement, Constance as early as 2001, began to develop the first movement. But even when it started very early, the company still believed it would take five years before it could produce the key part, the watch oscillation system.
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