Last year, the average increase in the furniture industry was about 10%, and furniture prices will continue to rise this year. Wang Ke, president of the Guangdong Furniture Association, told reporters that the estimated increase in the home furnishing industry this year is equivalent to last year, and the time node will be around May 1st. .
Guangdong furniture sales increased by 14.3%
Although the household industry in 2012 has not yet shown a warming trend, the total sales of the household industry in Guangdong will continue to increase this year. Compared with last year, the growth rate will reach 14.3%.
According to the Guangdong Provincial Association of Students, it is not entirely estimated that in 2011, the total output value of the furniture industry in Guangdong Province was 280 billion yuan, accounting for 27.7% of the national total, an increase of 14.3% over the same period of last year, and the average rate of increase in five years reached 15%. The total domestic sales of furniture was about 182 billion yuan, a year-on-year increase of 18.2%, accounting for 24.4% of the country's total domestic sales. According to customs data, the total export value of furniture in Guangdong Province last year was 14.93 billion US dollars, up 10.4% year-on-year, accounting for 38.4% of the country's total exports. The latter two indicators have continued to maintain their leading position in the country.
Affected by the unstable international economic situation and the continuous regulation of domestic real estate, the development of the home furnishing industry this year is still grim. For small enterprises, the test is the viability. For large enterprises, the test is the development capability. However, experts predict that the total output value of the furniture industry in Guangdong this year will reach 320 billion yuan, an increase of 14.3%, of which exports increased by about 8% and domestic sales increased by 18%.
Cost pressure
On the surface, last year's furniture industry did not have much price increases, but seriously analyzing the changes in discounts, it will find that prices have risen. "You can still make a 20% discount at the end of the year. At the end of the year, you can only get a 10% discount. In fact, the increase in Guangdong furniture last year was about 10%," Wang said. In fact, this upward trend has not stopped this year.
"The rise in labor costs is too fast." In an interview with the Yangcheng Evening News reporter, Wang Ke said that labor costs are the fastest-rising part. From the perspective of the furniture industry, this year's increase has roughly increased by 15%. Zhan Mengyang, general manager of Hao Laike Home, said that some good technicians can increase their wages by about 20%.
At the same time, there are also costs such as circulation. Not only the price of fuel is rising, but the rents of warehouses and shopping malls are also rising slightly, and the price of wood is also rising. Zhan Mengyang told reporters that timber prices rose by 5%-10% last year, and Wang Ke believes that timber prices will continue to rise this year, especially for imported timber. Due to environmental considerations, countries have reduced timber. The export of wood has continued to show a clear upward trend in timber prices from Europe, America and Africa.
Reasonable increase in normal
"It is estimated that the comprehensive increase of various costs this year will reach more than 10%, but considering that each factory will first use the internal tapping method to digest the impact of some costs, such as slightly reducing gross profit margin, improving material utilization, and adopting more Machinery to reduce the human expenditure of unit products and other ways to reduce the impact of rising costs, it is estimated that the final price increase of the furniture industry this year will be comparable to last year," Wang said.
It is estimated that the use of medium and high-end products with more imported wood will increase the raw materials, and the market's acceptance capacity will be relatively good, with a rise of 15%-20%, while the low-end product brand has a smaller increase. May be around 5%.
For this year, it will still maintain a 10% increase. This is a more reasonable level: “Furniture is a durable consumer product. It takes a long time to use, even if it increases by 10%, if it is allocated to 10 years of use, the average annual The added cost is not much." On the contrary, if the cost rises sharply and the price can not rise at all, then it is more likely that there is a problem of cutting corners.
Recently, the Anxin floor problem, many people in the industry believe that low prices are also an important cause. According to the rising cost level, the price may be slightly higher, but it is better than using unqualified raw materials.
Buy flat furniture early
In fact, due to the rise in timber prices, the rise in household products related to this year has quietly opened. A well-known floor brand dealer told reporters that its products have been adjusted around 5% of the price before and after the Spring Festival. It is understood that as the factory is developing a new product price list, it is believed that there will be a new round of price increases in the first half of this year. .
Also in the industry that has started to raise prices, such as custom furniture, more than one industry insider who has custom-made wardrobes told reporters that they are considering raising the price of products in March, which is estimated to be around 10%.
As for the price increase of product furniture, Wang Ke expects that the furniture industry last year was also around the "May Day". It is understood that the "May 1" is often the time for new products to be listed, through the opportunity to market new products, the price increase is much better than the original product, so if you want to buy cheaper furniture, you may enter the market early. .
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