Transformation is the way out for the domestic market - furniture hardware enterprises transform high-end and improve competitiveness
The development of industrial technology in China has progressed rapidly, and the production of furniture has also evolved from the previous hand workshop to the current mechanized mass production. At the same time, its hardware accessories have higher requirements for versatility, interchangeability, functionality and decoration. The variety of substrates, the structural reforms and the increased use of furniture, the role of furniture hardware in furniture is no longer just the connection of decorative and some moving parts, its functionality is getting stronger and stronger, and the fields involved are becoming wider and wider. . Due to the rapid development of production technology and the impact of high labor costs, developed countries have accelerated the transfer of medium and low-end products to the third world, and they only produce some high value-added products. DIY products have become the new favorite of the hardware market.
In recent years, in Europe and the United States, as the design of building hardware products in developed countries is easy to install and maintain, the self-assembled products (doityourself) products and tools are greatly welcomed by the market. According to professional analysis, in the next two years, domestic construction hardware products will also move towards an intelligent and humanized development path. Professionals said that for furniture manufacturers, the transition from "common goods" to "customized goods" is closer to customers, creating value-added products and services, requiring enterprises to improve production efficiency, reduce costs, improve product quality, and enhance domestic The competitiveness of the external market.
"Transformation" is the hard truth of the furniture hardware industry calling for transformation
In the furniture hardware industry, many furniture hardware manufacturers lack contact with end customers, and rely too much on retailers to obtain information on customer needs and expectations. Professionals believe that the furniture hardware manufacturing industry must learn how to approach the end customers, how to provide them with products, and to ensure that they are profitable, which requires better marketing capabilities, better sales network, lean production and flexible manufacturing capabilities, New business models such as immediate supply chain operations, supply chain management, innovative thinking and leadership, better education and training for employees. From a manufacturing perspective, factories must be as automated as possible to maximize productivity and increase labor productivity.
Therefore, it is possible to adopt new technologies and “leanmanufacturing†to reduce costs. At the same time, it is necessary to increase investment in the education and training of workers, the development of new products and research, so as to cultivate workers with special skills. Create high-end products and sell for a good price. If we continue to produce products in the general merchandise category and provide low-level services, then we will continue to lose market and give way to areas where labor is more abundant and cheaper.
At the "4th China Hardware Logistics Seminar" held in Shanghai recently, Wu Shichuan, president of the National Federation of Industry and Commerce Hardware Chamber of Commerce, issued an early warning on the status quo of the professional market construction of China's hardware industry: the professional market of the hardware industry has basically reached saturation, new The construction can no longer be blindly launched and rushed to avoid the waste of new resources.
A large number of empty shell markets have emerged, and some experts have analyzed that there are worrying situations in the planning and construction of professional markets across the country. First, the construction level is obviously low. Because most of the professional markets are private, the market main investment and construction professional market only considers the income problem, and does not really consider the development of the professional market. The smaller the investment, the faster the recovery. Nor did it really participate in the management activities of market owners, but only built the market to collect rent. Second, the large, medium and small-scale structure and spatial layout of the market are unreasonable, resulting in a large number of professional market construction and scattered structure.
Judging from the current situation of the professional market, although the scale of investment is getting bigger and bigger, the grades are getting higher and higher, but this is only the application of commercial real estate model in the construction of professional market, and the need to meet the competition of local professional market. However, the market functions of many professional markets are too single, the trading methods are relatively backward, and the market system innovation power and ability are obviously insufficient.
The market organizers have a shortage of modern management talents, mainly engaged in property management, and there are few service functions such as information, news release, advertising, import and export agents. Such problems have also caused chaos in the professional market, which has seriously hindered the normal and orderly development of the market.
China's hardware rises and pressures coexist
As we all know, with the continuous development of China's economy and the continuous improvement of consumption levels, China has become the undisputed country of manufacturing and consumption. China's hardware manufacturing industry is already the manufacturing base of the world's hardware industry. Its production share accounts for more than half of the world's hardware manufacturing. China's hardware manufacturing industry is in a stage of rapid expansion. This market situation has laid the foundation for the development of the national hardware market. China's daily hardware industry is stepping into the forefront of the world. In China, in recent years, 14 technological development centers such as zippers, electric shavers, stainless steel utensils, iron pans, blades and bicycle locks have been established, and 16 product centers such as pressure cookers, electric shavers and lighters have been established. . At present, most of these centers have developed into industry leaders, and some have become world leaders and have achieved good economic returns. China has gradually become a major hardware processing and exporting country in the world. China has become one of the world's largest hardware producers with a broad market and consumption potential.
It is understood that at least 70% of China's hardware and building materials industry is now a private enterprise, which is the main force for the development of China's hardware and building materials industry. On the other hand, in the international hardware and building materials market, developed countries in Europe and the United States have turned their universal products into production in developing countries due to the rapid development of production technology and rising labor prices, and only produced high value-added products. China has a strong market potential, so it is easier to develop into a major country in hardware and building materials processing. Although China's hardware and building materials are not high-end, they are very practical and durable. There are many types of products and the price is competitive. The quality of the products and the international level are gradually approaching. It is easier to enter the international market. For example, furniture hardware is closely related to people's lives, so the market is particularly large. When the international economic situation is good, our products are popular. When the international economy is weak, China's hardware and building materials products are more popular and more competitive, and China's products are increasingly larger in the international market.
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