In the decoration, the most worrying consumers are the price opaque money, and hope that the price of the price will become the common aspiration of the consumers. The reporter visited Chengdu Furniture Mall and found that many merchants have played the "clear price" sign. The signboard has been implemented, how is it implemented? The reporter found that more than 60% of the furniture merchants said that it is very difficult to implement. Experts in the industry said that it is difficult to mark the price. If there is a leading store, the merchant is the first to push forward, "clear price" or It can promote honest transactions and healthy competition in the home market.
Phenomenon: Consumers are cautiously "clearly priced" is illusory? The reporter found that Chengdu Furniture Mall has launched a high-profile "clear price", and Chihuashi, Baojule and other furniture famous products are also national unified retail prices, although loud and sound Brand awareness makes them not sell, but consumers who are accustomed to discounts and accustomed to bargaining often feel that they still have a lot of water, which makes the business complain. "Compared with small manufacturers' small brands, we pay more attention to product quality and pay more attention to the after-sales service of consumers." A furniture dealer said that it is very helpless. "If we follow the trend to sell at low prices, then we have no way to complete." Good after-sales service. In fact, due to the generally bleak sales situation in the country, furniture dealers began to simply take the price war route, and the price tag has become a virtual sign. According to industry insiders, for various reasons, the implementation of “clear price†has no real meaning, and merchants can still “black-box operationâ€.
Virtual and real furniture industry is easy to price
The survey found that furniture dealers have low channel control capabilities, which makes uniform pricing difficult. There are many kinds of building materials, furniture products, non-standard products, diversified sources of supply, post-sale transportation and installation costs are also different due to regions, it is difficult to form a perfect price system and price supervision means. Even if the manufacturer stipulates a uniform market price, the final selling price of each region will be different due to the inconsistent product size, the promotion behavior of dealers in different regions, and the operating costs.
"In addition to the promotion of the "dead price", the general merchants will be more or less discounted according to the cost of rent and logistics equipment." Wu Bin, a good scenery furniture, believes that the implementation of "clear price" is low in operation, meaning little, and most The key difficulty lies in the fact that the current building materials market products have not formed standards, the operating costs of businesses are opaque, and the ability of manufacturers to control the supply channels is insufficient.
Jiang Yakun, a furniture industry insider, believes that the cost of furniture dealers and agents is different, and the sales price is inevitably different. The price of “clear code†can be reduced from the price difference between different regions, and the price changes in each time period are reduced. Realize the sale of the price.
Reason: The quality of homogenization is not enough to survive. The price of furniture is difficult to promote. The industry believes that this is related to the immature market.
"I think it is very difficult to implement the actual price of furniture." Friends of the Union believes that the domestic furniture market is not mature and the homogenization is serious. If the price is not working, many brands cannot survive. However, will the price of the code be the trend of the future development of the furniture industry? The person in charge believes that it is unlikely at least in the short term. Compared with more mature industries such as home appliances and department stores, the furniture industry is not yet mature, and the industry concentration is low. He introduced that taking home appliances as an example, the industry has produced several giants, which can lead the industry to a more standardized and clear price.
“The brand concentration of the furniture industry is low. Now there are 60,000 furniture enterprises above the national scale, and below the scale, there should be nearly 100,000 and the brand is at least 150,000.†The person in charge of Baojule lamented In such a huge industry, the difficulty of management is actually quite large.
Although the "clear price" sign is held high, furniture merchants can still operate in a black box. The survey shows that the current business still holds extensive marketing ideas, and most of them promote turnover through regular “price wars†and “promotional warsâ€. In addition, large discounts, high cash back, shopping mall subsidies, vouchers, buyout prices and other promotional means make the merchants have to mark the virtual price in the early stage. Consumers will also choose to purchase the discount between the brands.
However, it is worth worrying that when merchants are profitable and profitable by consumers, it is inevitable that “businesses will reduce additional services such as installation, transportation, and warrantyâ€, and reduce operating costs in disguise, and ultimately consumers are still victims. Industry experts believe that reasonable profit is the guarantee to ensure the normal development of the brand and provide good after-sales service. Furniture dealers and consumers should find an acceptable price balance point on the price.
Plastic Beach Racket ,Drop Shot Beach Tennis Racket,Tennis Beach Rackets,Head Beach Tennis Rackets
Ningbo Sno Stationery & Sports Articles Co., Ltd. , https://www.snoflyingdisc.com