In most people's minds, sportswear is nothing more than a combination of cotton T-shirts and shorts. But young consumers and some creative sports brands do not think so. Men's designers have spent enough time working on suits and ties, treating luxury sportswear as a virgin land yet to be developed. Those high-level sports brand new technology combined with fashion luxury, casual sportswear was suddenly pushed to the high fashion hall.
However, it is not just young people who love luxury sportswear. As an alternative brand debut last year, the founder of Limoneedland is 56-year-old Jane Pico. Pigeon rich wealthy, very wide range of communication, and possession of African art collectors, part-time photographers, environmental research investors and other multiple identities. Limerland is designed for wealthy older men and prepared. Pigeon said: "They are like me, do not want to wear a suit in New York, those stores in Madison Avenue, I can only buy handkerchief.And in the Italian fashion brand stores, although I can buy Wearing 3XL yards, but all in beige. Before I set up my own brand, I could only go to New York to buy clothes at 125th Street in the Harlem area. "Since its introduction, Lyme Rand was soon introduced to Parisian fashion Colette store and the famous British department store Harvey Knicks introduced. The brand's down jackets and Scottish cashmere sweater bright colors, the price is not less than 550 euros.
For those young consumers who deliberately look for personal style, putting on extravagant sportswear is tantamount to publishing their own declaration of rebellion: "I'm not the same as my dad." But for those of my daddy generation, a piece of cashmere Hoodies also make them feel their lives are not just in the office.
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