Not long after 2014, many cabinet companies have not yet separated from the festive atmosphere, but once again in the new year ushered in a round of rising costs.
It is understood that at the beginning of 2014, many wood plate suppliers indicated that with the further tightening of foreign source wood channels, the prices of various precious wood species will rise again, especially for cabinet companies. For companies that focus on solid wood cabinets, they add another weight to the cost. But at the same time, the 3.15 promotion season is coming, and many companies are afraid to raise prices so as not to have an unpredictable impact on sales in the peak season. Under such circumstances, how should cabinet companies respond?
Strengthen product diversification
In response to the rise in the price of solid wood, cabinet companies can use the diversified production methods to reduce the cost pressure. Product diversification can not only enrich the brand from the product category, but also strengthen the competitiveness of the company in certain market segments. For enterprises, the strategy of diversifying products can be applied properly and even play a crisis. As a result of the opportunity, help companies open up a new market.
But at the same time, product diversification must also produce the characteristics of the product. Products that have no features and highlights are difficult to stand in the market, and will eventually fall into the market. However, the excellent series of products will not only achieve very good sales results, but also raise the brand to a higher level. Diversifying product styles and characteristics is not only an interpretation of the brand spirit, but also a deduction and transmission from the values ​​level, which makes it easier to establish communication between the brand and the audience. In the increasingly refined terminal market, we will gain more market share in a fiercely competitive environment.
How to diversify products?
To be diversified, companies can't do it. In the process of companies entering product diversification, enterprises will also face many problems.
First of all, it is the problem of raw materials. The diversification of enterprise products will inevitably require a diversified channel of raw materials. The raw material channel is very important for the company's products, and it must not be blurred.
Furthermore, it is the design issue of diversified products. Product diversification, and the design issues that need to be considered will increase. This poses a greater challenge to the work of the corporate design team.
Finally, it is also the most critical sales service issue. The rich product categories pose greater challenges for the after-sales service of the channel. In particular, different products often have different characteristics, which has a higher demand for the sales force of sales personnel. At the same time, different products have different requirements in terms of after-sales maintenance. For different after-sales problems, after-sales service personnel are required to respond in time and successfully handle them.
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