Offline payment to grab the site, the merchant said that the POS machine transaction fee is not a small number
Just a few days ago, Alipay entered the offline payment market through the newly launched barcode payment service, and UnionPay and China Mobile are also fiercely competing for the voice of mobile payment, and they are all in the competition to win the terminal manufacturers. Indeed, payment services or current mobile payments are “sweetâ€, but the standards and business models in this area have not been conclusive, and most still use traditional methods.
In the case of UnionPay POS machines, the transaction fee is charged to the merchants in a fixed proportion of the transaction amount. At present, many small merchants with small profits but quick turnover face the threshold of higher rate of credit card for UnionPay POS machines. The fee for payment of credit card accounts for 5%-10% of their operating profit, and even the amount of customer spending is not allowed to be credited within 20 yuan. And the steps to apply for a POS machine are more cumbersome, and you need to provide various certificates and bank accounts. Therefore, many small and medium-sized merchants will look for third-party trading companies to apply, rather than personally crossing this threshold. The catering business owner pays the invoice of the trading company. Although the same business tax is paid, some criminals who sell fake invoices can also take advantage of the opportunity.
Refers to the "free" banner from the festival, and free merchants for 2 years.
Around the handling fee, major operators also staged a "cost war" for robbing customers. Recently, Alipay and UnionPay competed on the bank card acquiring business and gave small merchants a more favorable rate. In order to "catch up" Alipay in the online payment business, UnionPay also "digs the corner" from Alipay's original partner merchants by giving a lower commission rate.
However, PayPal simply opened the door to the fee and opened the door for “free†for all merchants. The reporter learned that the only fingerprint payment operator in Asia, PayPal, is implementing a “free†plan for all merchants in Shanghai. All signing fingerprint payment merchants from now until the end of the year can save up to 2 years of transaction fees, so that each The handling fee for the penprint consumer bill is zero. At the same time as the fee is waived, the company will also open up new customers with large-scale preferential activities and business district advertisements.
The zero fee is not profitable for most payment institutions, but according to Chen Xiaofeng, CEO of the company, the most profitable point for fingerprint payment and the appeal of consumers is its discount service.
Posting money for the promotion of merchant brands, refers to the favor of the market activities
In terms of user promotion, the company has consistently made great efforts, and will continue to invest in promotion fees this year, and mainly in local merchants that users can directly enjoy. At the end of 2010, Liqun obtained the most important financial support. The three major investment institutions of China Gold, Lenovo and CDH have jointly invested in the capital, with a total amount of RMB 500 million. The promotion of fingerprint payment requires a lot of money to be able to afford the large amount of investment and risks in the early stage, such as one-time purchase of merchant discounts.
The move has been favored by many well-known merchants. On the one hand, fingerprint payment can make transactions faster and more convenient (single transaction speed is less than 5 seconds), on the other hand, merchants can quickly return funds and refer to large-scale market. The event also did a lot of free advertising for its own brand. More than 20 well-known merchants such as KFC, Yoshinoya, Yonghe King, One Tea, Haagen-Dazs, and Jingan Bakery have joined the ranks of “One Dollar Activities†since this month. Customers can enjoy “1 yuan†with fingerprints. Valued at 20-30 yuan, while Kang Jun, Yong Qi, Hotwind, Coffee Bean, etc., still maintain long-term discounts for users.
Good policy, fingerprint payment is just around the corner
Refering to the "free" transaction of this push, can not help but reminiscent of Taobao's free strategy for online sellers in 2005, and finally ended up with an ant fighting elephant to Ebay's victory. The free plan launched by PayPal this year will be extended to all service merchants in Shanghai. In addition to providing fingerprint payment, the cashier terminal developed by it will also add a credit card function.
At the end of October, the National People's Congress reviewed the draft amendments to the ID card law, and planned to register fingerprint information on the second-generation resident ID card. The technology for collecting fingerprints is a digital feature point collection and cannot be reduced to a fingerprint image, which can effectively protect citizens. Fingerprint information is secure. Fingerprint technology has an increasingly wide application background, and whether it will become a means of payment for the general public in the future, we will wait and see.
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