Ecological Design of Packaging Volume Design II

(2) New requirements for changes in life styles and lifestyles for packaging volume

With the development of the times, changes in the life style have brought about new markets and brought new opportunities for the production enterprises to develop new products. At the same time, they have also proposed new solutions for corresponding product packaging designs. From the point of view of appropriate packaging, the study of a new way of life has practical reference value for the determination of the package volume of goods. We can see from the examples the importance of packaging designers' rapid capture of life forms.

Example 1: For fast-paced lifestyles, many goods have appeared convenient and small package designs. The closest thing to daily life is the supermarket's clean food packaging, which increases the value of the goods through the addition of artificial services such as vegetable cleaning and sorting. . The use of packaging capacity is also more suitable for a consumption, packaging is simple and easy to operate. Although the price of vegetables (relative to the market) has increased, it is still very popular with consumers.

Example 2: Some parents pay attention to training children's autonomy and hygiene habits. As a result, for children's drinking water, companies have designed 237ml (Half Pint) small bottled water for children, while increasing the straps to facilitate the children to carry, this move has increased a lot of interest in the market space.

It should be said that at present, most companies only follow the market leader in product packaging volume design, and do not have much research on lifestyle. In fact, by understanding and exploring changes in lifestyles and lifestyles, consumer demand for packaging volume can be tapped to generate more profit segments.

Accelerated economic development requires increased work efficiency. As a result, people’s work pressure increases and their pace of life increases. The appeal to the consumption of commodities (including packaging) in daily life also tends to be quick, simple, and convenient. This correspondingly requires that the packaging volume be miniaturized to facilitate the carrying and use; at the same time, the increase in income also makes people concerned about their own health and become a consumer reality, which means that some health care products that have long been positioned in large gift packages should be tilted toward their own use ( Design simple packaging, affordable equipment, reduce the number of packaging layers, reduce the space volume rate).

With the changes in the domestic environment and the implementation of new policies and systems, China’s social stratum has begun to change, and people’s lifestyles and lifestyles have changed accordingly. With the acceleration of housing construction, China’s family structure is changing (independent dual-family families, the number of three families increased, the elderly alone), family planning policy makes the family members constitute an inverted triangle (more care for children, children's products and packaging are not Once again, we must pursue multiple levels. The expansion of cities and the flow of talents have led to the emergence of more and more single people today (packaging capacity is determined based on one-time consumption, such as dim sum, personal packaging of dairy products, or integrating multiple consumer capacity packages into packaged sales). The emergence of new phenomena such as single apartments shows that young people are increasingly assertive, have their own opinions in consumption (parents' opinions are for reference only), and are highly self-involved and focus on enjoying life (pursuing brands, focusing on fashion and popular things , New, personalized, small-volume packaging can arouse their attention...)

From the point of view of appropriate quantitative design, designers follow the passive follow-up (markets and leaders) as active (conscientious, planned and appropriate design) to understand the different interest subdivision requirements of consumers for product consumption under the new life style. The volume and volume of packaging will open up the market and lead consumption.

2. Based on lifestyle and lifestyle

Any product has a certain shelf life and storage period. If you do not pay attention to the volume and consumption of the package, the excessive amount of packaging will not only affect sales, increase the shelf time for sale, and consumers may also be caused by long service life. waste. Based on the study of lifestyle, designers can consider the volume and volume of the inner packaging according to factors such as consumer usage and different interest appeal levels.

(1) Considering the volume of packages according to consumer usage

The capacity of the packaging should be determined based on the amount of consumer use, and some products such as food, cosmetics, etc. should also consider the shelf life of the product itself. People need a variety of packaging capacity and sales package volume suitable for different occasions. For example, in the single family and three-family home use, there is a difference in package volume, and home and travel use have different requirements for package volume. From today’s fast-paced life, the packaging of products on the market today has different capacities, but most of them are designed by the designer or the company. Some small packaging capacity is used up by one person at a time. Two people use it too little. We believe that designers should consult relevant statistical data when necessary to make consumer use more scientific.

The change in lifestyle and lifestyle has caused consumers to change the amount of goods they use. We think that we can consider the use of one person or a unit that is used up, one time limit, one week consumption, etc., and add new packaging volume design. Focus on things.

A. Packaging design with one serving or one-time use

For the increase of single people and the demand for “easy consumption” under the pressure of fast-paced work, some live foods and daily necessities should be packaged in consideration of the capacity of one person. At the same time, the volume of packaging itself should also be considered compact and light. Such as instant noodles, fast food, tea bags, shampoo bags for a single dose, etc., packaging should play a role in the protection of goods, use the most simple visual language to complete the information transfer. Such packaging generally does not require intermediate packaging transitions, and collective packaging (eg, tea bag collection packaging) should also be simple and should not design excessive levels and high space volume ratios. At the same time, packaging containers tend to be lightweight, thin paper or PE+paper+aluminum composite materials (a 30% saving in volume compared to conventional glass containers or metal containers, saving more than 50% of the weight of the container), and considering ease of opening.

One person's appropriate quantitative packaging should be differentiated from the one-off consumer product packaging in a star-rated hotel. The domestic star-level hotels will provide a series of disposable consumer goods such as toothbrushes, toothpaste, soap and shampoo every day. Although they are not for sale, they are equipped with exquisite packaging boxes to show the image of the hotel. Grade. With these disposables, you must first discard two layers of packaging, and products will become waste when they are not used up. Regardless of whether the guest is used or not, the cost of this batch of consumer goods is calculated in the accommodation fee. In developed countries in Europe and America, star-rated hotels are not equipped with disposable consumer goods. This kind of disposable consumer goods and its packaging has greatly wasted resources and increased the amount of garbage. This is what we must strongly resist (more attention should be given to government and functional departments).

(to be continued)