Development Trend of Printing Inks at Home and Abroad (Part 2)

Third, the domestic ink development trend

In recent years, with the popularization of technology and market competition, many traditional state-owned enterprises in China have lost their leading edge in ink technology; the cost advantages of other privately-owned enterprises have also emerged, and their market share has continued to expand. However, some state-owned traditional enterprises failed to keep pace with the industry's technological transformation. Technology has failed to keep pace with changes in the market. As a result, the situation has also changed. That is to say, other people follow us and become the people we follow. Moreover, due to the popularization of product technology and homogenization of product quality, product competition gradually becomes a competition between product prices and service quality. The success of private enterprises is to take the market-driven road. The development of ink is:

1. The development of market applicable ink products, in particular the introduction of competitive and cheap products, occupied the low-end market, such as paper offset inks, plastic surface printing inks and inks and other printing ink.

2 Develop environmentally friendly inks. Such as alcohol-soluble ink printing gravure, anhydrous soybean oil offset printing (environmental) ink, water-based ink (water-based plastic ink is the development of environmental protection products to support the development of Guangdong Province) and UV / EB flexo printing ink and other new inks:

3. To develop high value-added ink products, such as industrial inkjet products (continuous inkjet cIJ, drop-on-demand DOD), conductive ink, security security ink and so on.

The variety of inks and the use of them are also different, and the use of ink for printing is also a technology, so the technical service of inks is also particularly important. Not only is the service provider required to be familiar with ink, but it is also required to pass through the printing technology. If there is any advantage of an ink, where it is used, where the customer is, how to use it to reflect the advantages of the product, etc.

We should find out the satisfaction of our customers (including distributors, manufacturers, individual consumers, etc.) to our product quality and services, and understand the customers’ opinions on the products:

· Satisfaction with customer service (such as supply channels, delivery, product usage guidance, similar product introductions, etc.)

· Can we provide new products that meet customer requirements;

· Product quality (such as product quality indicators, advanced level, stability, and deficiencies, etc.):

· Is the speed of the information reflected by the customer satisfied, and whether the after-sales service is satisfactory?

· Whether the process equipment of the customer's application product is reasonable, whether there is any reference or improvement.

Gradually form a market (customer) as the center, and provide appropriate ink products for the needs of customers, thereby enhancing customer satisfaction with ink products and services, thereby expanding the market share of ink.

Conclusion

In the past decade or so, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country. The per capita consumption of printed materials is still very low, only 5% of the per capita consumption of developed countries. The amount of use is also very low. In the next 5 to 10 years, China's national economy will maintain a rapid development, and the great development of ink is also obvious. In the coming years, the development of the ink industry in China, in addition to increasing products, should focus on adjusting product structure, increasing production concentration, increasing research and development efforts, increasing scientific and technological content, improving quality, and improving the stability of products to make them adaptable. In today's multi-color, high-speed, quick-drying, pollution-free and low-cost consumption of modern printing needs.