Talk: book design

From the 1990s of the last century, China began studying Japan as a textbook department. Now it is almost at the point where there is no book or no book. Some people say that a cover determines the life and death of a book, but the resulting over-packaging is distasteful, and naked exaggeration sometimes goes to the point of shamelessness. Some readers even felt obstructed and thrown away. Chinese book design does have a tendency to go to the other extreme, and the phenomenon of overpacking is getting worse. Some book designs not only do not enhance the convenience of reading books, but also increase the readers' troubles, and the cost of design and production will eventually be passed on to the book price.

Waist seals are just like women's jewelry. Appropriate dresses make people more vivid and jovial, and over-packaging is frivolous, becoming a “devil seal” criticized by readers and critics. For example, in the “2009 rotten book list”, “Ask Question: Yu Qiuyu and Peking University Students Talk about Chinese Culture”, the reason for their selection was that they only looked at the “Ancient 3,000 disciples of the Analects of Confucius” Confucius. There is a Beijing university student who asks "Yu Qiuyu" to know how big the book is. There is also a writer Yan Lianke's "My Father and Father" - "combination of thousands of people's signatures, the most touching book in 2009, the most shocking Chinese writer Yan Lianke, millions of readers moved, a presale sales volume miracles, beyond "Little Reunion." "If the book hasn't been sold, it's so exaggerated. Do you not destroy the Great Wall?

If only for advertising, girdle can basically not, not only increase the cost of design, printing, packaging, but also hinder the hands and feet of readers, why bother? The front cover, back cover, front Lekou, and Hou Lekou of the book are all "advertisement windows" for books. It is sufficient. One of the two basic functions of burglary is to save costs. The second is to reprint, republish, or even add important information relating to the book to the previously unpublished but printed book, timely, accurate, and image. The reader is told vividly about the latest situation of the book, such as combining social hotspots, publish readers' responses, social book reviews, and sales on the back of the book. At this time, the book waist will not only play a timely and accurate message to readers of the latest response to the book, but also maximize the cost-saving features. Because the book waist can be easily replaced, you do not need to update the cover to achieve the same purpose.

Therefore, the basic functions of book waist can be summarized as: combining social hot spots, adding information in time, saving the cost of books, and facilitating readers' choice. If the book waist can be more refined in design and production, and more consider the needs of readers, it can be a beautiful design that is “a girdle when it is unfolded and a bookmark when it is unfolded”, instead of being tasteless and discarded. In fact, many readers will turn the girdle into a bookmark, but in many cases the reader will have to hack it.

The book's waist should become "the window of the book, the collection of the beauty," and it will become a beautiful little design that not only guides readers to choose, but also facilitates the collection and use of readers, instead of becoming the beginning of vulgar packaging and vanity.