When it comes to on-demand printing, the shaking heads in the publishing department of the publishing house are the majority. In their view, if this kind of printing technology that can print a few copies occupies the mainstream, does it mean that the printing plant can directly face the end readers! Why use publishing houses and bookstores? It is necessary to disrupt the existing publishing industry chain, but this is not the case.
On-demand printing is a kind of printing method that can store all the published information in the computer system, and directly print it into a book when needed, eliminating the intermediate links such as plate making. . It is the product of the combination of high-tech and traditional printing technology, and it is of great significance to solve some of the problems of the publishing industry in China.
On-demand printing technology can help publishers avoid market risks and reduce inventory and logistics costs. It is understood that among domestic publishing houses, the inventory code exceeds 100 million, and even reaches hundreds of millions or more than one billion, which is by no means a minority. The number of books that need to be scrapped every year due to the "season" of books (such as some teaching aids and exam books) is also alarmingly high. The reason is that the issuance link and the production link are often difficult to connect accurately. When determining the number of prints, there are often some "patenting decisions". If you can use on-demand printing technology, determine the market demand first, and then produce, it can be effective Avoid or reduce inventory and even achieve "zero inventory".
On-demand printing technology can effectively expand the living space of professional publishing and bring a long tail effect to publishing houses. The publishing of scientific and technological academic books has always been a headache for the publishing industry. The audience of some disciplines is relatively narrow, and there are even a few researchers in some disciplines, but their research results are often of high value. Many publishing units are therefore in a dilemma. Publishing is bound to lose money, and publishing will be humiliating. Human mission. The unique feature of on-demand printing, one-off printing and on-demand printing, can help publishers get rid of their worries. At present, publications such as China Standard Publishing House and Intellectual Property Publishing House have adopted this method.
On-demand printing technology can also provide value-added services to the hair industry, providing new growth points for the saturated market. Statistics show that on-demand books account for about 1% of the total number of book prints in the United States, but the variety and sales of on-demand books are much higher than this ratio. 14% growth rate. This is also the reason why many large publishers and self-published large publishing groups promote on-demand printing. Amazon, a world-renowned online bookstore, and some physical bookstores have recently opened this business to produce paper books for readers.
At present, on-demand printing is still emerging in China. In the future, more and more publishing companies will abandon prejudice and concerns, and embrace this new thing with open arms, it will further show strong vitality. The wide and diversified application of digital printing is one of the main reasons for its popularity in the Korean printing industry. On-demand printing is an area very suitable for the adoption of digital technology. Relevant experts predict that South Korea ’s on-demand book market is expected to reach 38 billion pages in 2009, while in 2006, the number of pages printed on demand was only 20 billion pages. Korean on-demand printing companies mostly obtain manuscripts from copyright holders, and then edit them through group edition software, and finally produce them according to customer needs. These companies generally have a database suitable for different publications and a direct sales network for small batches of publications.
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