Doctoral Supervisor of Furniture Specialty of Nanjing Forestry University / Senior Consultant of Dinoya Banmu Furniture Expert Committee
Now we must give consumers the right body, educate consumers, and untie the hearts of consumers who are not comfortable with the wood-based panels. We should be honest and tell consumers that wood-based panels are also environmentally friendly. Dinoya is very good at this aspect. On the one hand, it uses wood-based panels in furniture to achieve environmental protection and environmental protection. At the same time, in the use of plates, the use of good plates ensures the health of buyers and their families. Small environmental requirements.
　
The combination of board and wood is an environmental requirement that meets the needs of the market.
The hardwood leaves commonly used in furniture grow slowly, far from the speed of felling, and precious materials must be used on the blade. Good wood should be used to make fine works, even classic works handed down; it should not be ruined, and it is made into a junk product with poor design and rough workmanship. In terms of environmental protection and sustainable development, fast-growing materials and wood-based panels are required. Because of the cost problem, fast-growing materials are not used by enterprises, and wood-based panels have become the main development direction.
I personally divide environmental protection into two aspects: environmental protection and small environmental protection. That is to say, environmental protection is committed to social fairness and justice, and is at the commanding heights of morality. The application of wood-based panels meets the requirements of environmental protection and is in line with the sustainable development and environmental protection of society. The requirements, but the wood-based panels in the small environmental protection reputation is not good, is considered to be difficult to control the content of free formaldehyde, which is the legacy of the early legacy, in fact, with the application of formaldehyde-free adhesives such as bio-adhesive, artificial The VOC content of the board can be fully met, and the good quality sheet can completely eliminate the harm of formaldehyde to the human body. Now we must give consumers the right body, educate consumers, and untie the hearts of consumers who are not comfortable with the wood-based panels. We should be honest and tell consumers that wood-based panels are also environmentally friendly. Dinoya is very good at this aspect. On the one hand, it uses wood-based panels in furniture to achieve environmental protection and environmental protection. At the same time, in the use of plates, the use of good plates ensures the health of buyers and their families. Small environmental requirements.
Seize the key success factors of the furniture industry
Enterprises now have a misunderstanding, and they are desperately emphasizing materials, deliberately focusing consumers' attention on materials. The healthy approach is to draw the attention of consumers, lead to product design, lead to the environment, lead to the style of life, lead to the brand, and lead to the enterprise. This leads to the first, the first is healthy; the second is environmentally friendly; the third is good for oneself. Individual companies speculating on solid wood made the market abducted, and we must twist this with a stronger voice.
At the same time, we must do the following two aspects: First, your business must first succeed. So how successful? Two key points, the first one is the daily management, but this is not enough. The second is to keep updating. This update is not only a change in the shape of the product, but also the entire value chain, and each node of each module of the entire enterprise must be updated. The second point is that we need to know what a key success factor is. Continuous updating, quality, brand influence, and ability to provide market demand are the four key success factors in the furniture industry.
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