According to market statistics from MBO, the world's expert in folding, commercial printed folding products have gradually become mainstream products for folding processing.
A folding card that is only the size of a business card is not only elegant and charming, but also easy to carry, and it can also become a weapon for you to promote products or services. Faced with such a small design area, it is a challenge for designers. Although the area is small, there is no shortage of pictures and text. How to deal with the relationship between various elements? How to give it power over small ones? This article discusses this design in detail with two examples.
Example 1: Trailer of ballet performances
This unique folding card is only the size of a business card when it is folded, but the audience is attracted by its simple and charming design. The content of the card is a preview of the ballet show in Sacramento, California.
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After folding, it is only the size of a business card, and even the shirt pocket and wallet can be easily put down.
Expand once ...
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Expand again. It is beautiful, concise, and can also be used as a business card. Click here to view all news pictures
In fact, you can use this card as a brochure. It also has a cover and foldable inner pages, as elegant as a large booklet, but it is smaller and this size allows it to work everywhere! It is not only lovely in appearance, but also interesting in design, low printing cost, and quick message transmission.
Take a look at how we designed:
Designing on a very small area is actually no different from other layouts, but if the layout is too small, we will make the design simple. Minimize each element, neutral background and low-key text make the layout convey a clear but not monotonous atmosphere.
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Leaving white space does not mean nothing! In the leftmost layout of the picture above, all the text is aligned to the left, and there is a large space below. A designer must get rid of the temptation to fill it up! Many people see that there is such a large space in such a small layout, they can't help but find something to fill it, thinking that it will not be wasted-big taboo! This space is actually deliberately designed. It can also be said to be a space design that creates an artistic pause before continuing to view the text.
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Everything is concise: the text inside should be concise and clear. And a simple layout structure helps to improve its readability. We set a horizontal line at the top, and all the text is divided into three neat rows, and the text needs to be in the same layout, all aligned left.
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Choose clear fonts: In such a small area, you don't need to make a lot of noise to get others' attention. Just choose a calm font. Pay attention to the above, the different font styles, thickness, combination of large and small letters, and color differences in each line so that they will not be confused with each other in such a small area, and easily convey different text messages.
Uniform color: In the design, light blue is selected for the title text and the front and back folding backgrounds. The light blue lightness is moderate, which allows it to produce a gentle and beautiful contrast with both lighter and darker text.
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Use color to divide the entire card name into two areas: light blue on the outside and gray on the inside. Note that in the above, all body text is white regardless of the background. To be vivid, we apply colors to each other: on a gray background we apply some light blue text, and on a light blue background we apply some gray text. The purpose of this is to have both changes and unification.
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Ballet is a light and dexterous dance. To convey this characteristic, we moved it to the rightmost edge. Why? Because the original whole picture is too static, moving it to the edge is trying to guide the viewer's eyes to move from the actor to the text space inside while watching. The part of the ballet dancer is cut out in hopes of giving a sense of openness in such a small area, so that the narrow area and the outside space form a delicate connection.
The name of this card is a double-folded page. If you want to make one, let's take a look at our template size first:
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The full expanded card name is: 5 (15/16)? 3 (1/2) (inch)
The folded size is: 2? 3 (1/2) (inches)
Fold as above, pay attention to one point: the width of the fold on the far right is slightly smaller than the other two. [next]
Example 2: School promotional card
As an educator, you need to promote your school, but there is a lack of publicity funds, what should you do? Then share love!
Send these single-fold card names to potential parents, it does not need to spend a lot of money, and it is exquisite and compact, not annoying! Just like this card for St. Joseph Catholic School.
Positive: Beautiful layout, is the best self-introduction Click here to view all news pictures
Back: Contact information and location map Click here to view all news pictures
The inside is a brief introduction to the school, which is both classic and practical. Click here to see all news pictures
Two faces, one style: We need to make the two faces inside connected, but at the same time not to give people the same feeling. Repeat the visual elements of the layout, including fonts, colors, and other elements.
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In the figure above, (1) thin horizontal bar areas (at the arrows) appear in all four areas. (2) The front picture theme continues to the inner page, but the inner page is a detailed introduction.
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In the two figures above, (3) the title uses the same font and size.
The use of color makes the entire design uniform and connected. We used a straw to take a lighter and a darker color from one of the photos, and applied these two colors to the entire design-specifically one for the background and another for the text. The main page is the opposite.
Use two fonts: For generalized text, we use serif fonts to convey a gentle effect. For explanatory text, we use a non-serif body. Because the edges of the non-serif font are hard-edged, they are easy to read even when the size is small.
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ITC Stone serif fonts have soft isolated lines, and the thickness of the thin strips varies greatly. Their round lace (the connection between straight strokes and serifs) makes these fonts have an elegant feeling, which is flattering.
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Small fonts must be legible—the lines and shapes must be simple, the space should be wide, without serifs, the line thickness should be basically the same, and the headline text should be bold. The main text uses fine text.
The name of this card is a single fold, the size is as follows:
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The colors used in this article are as follows:
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