Jin Jiuyin and Tenth Brand Furniture National Day Fighting

In 2011, the performance of the entire home market was not satisfactory. Before the arrival of the traditional sales season of “Golden September and Silver 10”, the big and small home brands in the Hangzhou market had already prepared for the “sword”, and now the “Golden Nine” has come to the end. However, this year's "Golden September and Silver 10" topic is not as fierce as in previous years. Of course, the Mid-Autumn Festival holiday is full of sales, which greatly enhances the confidence of home brand owners and gives more to the upcoming National Day Golden Week. More hope. According to the author's understanding, many furniture brands in the Hangzhou market have already made a tough battle, grabbing the peak season and welcoming the National Day promotion highlights to the major home stores.

In the first half of the year, the market's flat furniture brand is optimistic about "Golden September and Silver 10"

As early as the mid-summary meeting, President Jiang of Zhejiang Furniture Association analyzed that the environmental situation of “four difficulties and two highs” in the first half of the year made the development of Zhejiang and even the entire furniture market more difficult, and the profits shrank sharply, with a growth rate of 2.83%. Not as expected. Therefore, President Jiang suggested that the furniture enterprise brand must be multi-channel innovation and welcome development in the second half of the year.

Undoubtedly, one of the key points of the brand work of furniture companies in the second half of the year is to do a good job in the promotion and promotion of the “Golden September and Silver 10” traditional peak season. Because in addition to the furniture company brand to stimulate the market through the innovation of its own products, promotion is also the most effective and direct way to increase sales, if the promotion is done in place, it will certainly attract more customers.

In August, reporters learned that when visiting major home stores, Hangzhou Red Star, Meikailong, Gudun New Era, Sixth Space Marketplace, Ou Yada and other major home furnishing stores have already been in the Mid-Autumn Festival and the eleventh period. The promotion plan was finalized, and the furniture manufacturers hoped to use a number of preferential promotions to attract customers and take advantage of the favorable situation of “Golden September and Silver 10”.

The flagship store of Binjiang Jiumu Sanitary Ware also opened its doors on the occasion of the arrival of “Golden September and Silver 10”. On the opening day, in addition to launching a variety of preferential products to return customers, it also brought the concept of intelligent products. Fortunately, in the subsequent interview, I also revealed to us that this opening offer is only the first wave. In the coming Jinqiu and National Day double festivals, our promotion will reach a climax. At that time, our brand of Jiumu Sanitary Ware will be even more Loud.

When asked about the specific promotion direction, he said: "There is still a period of time from the double festival. Now the competition in the furniture market is fierce. The same industry will often explore each other's promotion plans, if in advance. Leaking is likely to cause unfavorable status. After the busy opening of our flagship store, we will start the 'Golden September and Silver 10' publicity work.

According to the convention, the sales situation of the home building materials industry has a great relationship with the sales promotion activities of the merchants. Under normal circumstances, the merchants will do the necessary promotion and promotion before the holiday, and the sales situation will be improved accordingly. Furniture companies naturally will not miss the opportunity of the traditional sales season of “Golden September and Silver 10”. The “Golden September and Silver 10” in the furniture and building materials industry has become one of the key time slots for major markets, building materials, furniture and decoration companies to compete for the market.

"Golden Nine" gives way to "Silver Ten" and fights "Silver" in October

Now gold is nearing its end in September, although many merchants in the furniture market in September have launched a profit promotion campaign, especially during the Mid-Autumn Festival climax, but the response has not been as hot as it used to be. On September 10th, the so-called SouFun Network’s 2011 SouFun Decoration University Summer Group Purchase Conference sent the opening ceremony to “Golden September and Silver 10”, but we also expected that although the registration netizens have reached the expectations However, the amount of customer orders is inferior to that of the same period last year, and consumer customers may be one of the reasons for waiting for the National Day.

During the Mid-Autumn Festival, the reporter once again visited several major home furnishing stores in Hangzhou. The “Jin Jiu Yin 10” beaching activities have clearly begun. All kinds of special promotions and eye-catching performances can be seen that the merchants are eager to prepare for a big fight.

“You have a 75% discount on the Mid-Autumn Festival. How many discounts will you make during the National Day?” The reporter saw in the large home store of Qiu Tao Road Ou Yada that the crowds coming to consult the 11th are not a few, most of them Consumer customers can only buy furniture, and wait for the 11th merchant to further discount. In this form, the furniture industry “Golden Nine” has already given way to “Silver 10”, and the 11-day holiday consumers are more concerned.

Businesses naturally know the small ninety-nine in the hearts of consumers, which is not a bad thing for home brands, consumer groups are still obvious to all. Soufang netizens with the name of Stars also told us that he is currently waiting for the opportunity of the National Day holiday promotion. There are not many customers who buy furniture in the Mid-Autumn Festival. Most of them are still waiting to watch the National Day. Promotional surprises.

Furniture brands have taken advantage of the 11 Golden Week to do a "trick" battle

Although there was no hot scene in the gold furniture market in September, the process of steady promotion throughout September has greatly boosted the confidence of merchants. After understanding the consumer psychology of consumers, they are coming soon. The National Day Golden Week gave a lot of high hopes.

As far as the current situation is concerned, some furniture brands’ plans for the “Eleventh” have been put on the screen before the screen, and the propaganda efforts are quite extensive. The purpose is of course to win the benefits for the “11” in the case of satisfying the consumer price psychology. Maximize. "Because you have to reserve the 'hibernation' food in advance, the merchants will rive their strengths to meet the silver in October. The preferential strength of each merchant in this period should be the biggest in this year. We love the same." The person in charge of the cabinet told the reporter.

We also learned that Feller's home made a full propaganda preparation work for the "11" attack. Feller Home Ding always attaches great importance to the climax of the 11th Golden Week. For the users of SouFun, Ding specially opened the SouFun netizen National Day exclusive preferential channel, that is, enter the store to give gifts, on the basis of the product itself, the total price will hit 9.5 price; Feller home National Day exclusive 赛贝斯 solid wood bed three Set, the original price is 6880 yuan, special price 3280 yuan, bedside cabinet 2860 yuan, special price 1680 yuan, now the search room for the price, three sets is only 4999 yuan. So let the "hui" netizens win more is still the reputation of the enterprise; in order to continue to promote the brand benefits, at the end of the golden September, Phile home opened a 800 square-meter foreign trade original single store in Shenshui, Hangzhou, which is also the tenth of Feller's home loan. The biggest move to do the "trick" battle.

In addition, the news of other stores' big 11 discounts is not lost. Our well-known bargainer Xiaobai also calculated the accounts for the consumers. If you buy a set of furniture for the whole room, you will usually get 10%-20% discount, which will save you three or four thousand. Look, sometimes even five or six thousand. Therefore, consumer customers are most suitable for purchasing furniture in the critical period of the anniversary and the "Eleventh".

Raw materials and transportation costs are rising. The prices of household building materials have generally increased this year, which will inevitably lead to another pressure on furniture sales terminals. In response to such an industry market environment, a floor dealer in Hangzhou also said that no matter how much pressure he has, he will not miss this 11th Golden Week. He intends to take the biggest discount for the whole year to attract customers during this holiday. .