This is a childlike packaging design

[Chinese Packaging Network News] Do not know from which year, people around the world have begun Children's Day. Regardless of how old a person is, when you describe TA: "Always like a child," this is not unpleasant. In the minds of adults, there is always a child who grows up. They refused to become adults. Therefore, more and more businesses are starting to play child cards. Instead of using childlike designs to attract children, it's better to say that they increasingly understand how to use innocence to infect adults.

We took inventory of some of the childish, colorful and eye-catching, details of the hidden ingenuity of the packaging design, in the children's curiosity at the same time, is it also attracted innocent you?

Eat Life Package

It's a box, it's a textbook

Imagine that when one day, young parents went to the supermarket with their family friends and the children asked you, pointing to a box of freshly sliced ​​meat, “What is this? Where does it come from?” I’m afraid parents’ heads are sometimes Will be blank?

Ajinomoto, a well-known Japanese food company based on Eat Well, Live well, discovered this small opportunity. In 2015, they invited advertising company Dentsu to design a cute package for a series of products called “Little Fresh Meat”. They have drawn illustrations for different kinds of meat. From pork, beef and salmon, the children not only can visually see the difference between different meats through packaging, but also can see how they become human based on the illustration design here. The process of food.

Take the beef for instance, from the birth of the calf, to its growing up, to become the mother, to be killed, cut into pieces, and finally into the box of fresh meat, there is not a text on the box. But even school-aged children must be able to understand quickly: Well, it turns out that the fresh meat that we eat every day is just that.

Here, you will understand that the so-called Eat Life is actually talking about the relationship between food and life. It tells people in a series of lovely timelines: The food grace you are enjoying now, but it is spent in exchange for the animals' lives. For children, this is also a scientific process to understand the world's operating mechanisms. It's like a biology lesson.

Studio Couche

So many people to take pictures, just for a bag?

What is most attractive to a studio that photographs infants and young children is not the photos they make, but the packaging paper bags that children with or without children like. Sounds interesting, right?

Studio Couche is such an image studio. Unlike the general photography agency, this studio is designed with the simplest colors and elements from the logo, the album cover, and the most famous shopping paper bag. Their shopping bags act as spokespersons and walk in the streets. Everyone could not help but ask: What is cute and where to buy it?

Each paper bag is made of pure and eye-catching colors. A few black lines outline the hairstyle and features of a cute villain. When the two ropes hang naturally, they become a round facial outline of the children. .

Just like the original intention of Hiroko Sakai, a designer of paper bags: “I hope these works can touch people and make people smile.” She did it.

Le Chocolat des Francais

This box of chocolates, you must be reluctant to open

Nowadays, the venue for artists to open their exhibitions is becoming increasingly unrestricted: large stadiums, museums, galleries, small libraries, coffee shops, and even a chocolate bar.

This is a chocolate brand Le Chocolat des Francais from France. You know, the world's most famous chocolate is actually from Switzerland and Belgium. However, the head of Le Chocolat des Francais, who has high demands on the selection and sale of chocolate from raw materials, believes that France can also make good chocolate. So confident, he insisted on printing Francais on the brand's logo. In addition, the company also invited a number of famous illustrators to design their own chocolate packaging, and there is only one requirement, that is, there must be a distinct French element.

So, on the packaging, we often see girls photographed under the Eiffel Tower, gentlemen drinking coffee elegantly, Gallic rooster with a painter’s hat, and typesetting of various Paris characters. In short, it is very impressive in France! Even people who do not like chocolates are anxious to gather all the styles and commemorate them. For lovers of love chocolate, there is even more reason to resist.

Dino Ice

A dinosaur to be rescued

Fun + tasty, is one of the most wonderful matches in the world. Designers asha B. Perelman and Katya Mushkina from Russia fully grasped the psychology of the public.

This is a popsicle. Its design inspiration comes from the Ice Age, where the dinosaur's "stick" is revealed in irregular ice cubes, and a piece of dinosaur fossil on the tip of the tongue. When the children pick up this ice lolly, we also hope that they will eat it while imagining the Ice Age story. A typical gourmet & game combo.

Dinosaur popsicles have three attractive colors that correspond to the taste of three different fruits. Oranges, strawberries, grapes, which is not the coolest choice in summer? As the popsicle melts a little, the dinosaur's figure gradually becomes clearer and clearer. Some of the impatient friends may also eat the ice lolly in order to get this lovely toy quickly.