With the rapid development of science and technology and the increasingly fierce market competition, product packaging has become an important means to promote sales and enhance competitiveness. Many new technologies, new processes, and new ideas have been applied to packaging design, processing, and production development, thus combining products and technology and promoting the development of packaging technology; with the help of related technologies and related disciplines Finally, new packaging technology and new packaging industry were formed. The development of packaging equipment has tended to high-speed, high-efficiency, high-quality packaging machinery; packaging materials have also appeared new development trends and become an active research direction, and new materials can achieve good packaging effects; Above the new packaging thinking, the new packaging thinking is beyond the existing or existing packaging technology and products.
The new packaging technology is manifested in the following aspects: packaging curing technology, new cutting and forming equipment, packaging processing integration technology, packaging function borrowing technology, packaging function protection technology, etc. With the development of packaging technology, the use of new equipment, new materials, and new technologies, the packaging industry has moved towards a professional and group-oriented road. China's current packaging technology and industry have been well developed, unprecedented since the founding of the country. However, compared with advanced foreign countries, China's packaging industry is far from the most. The main reason is that there are similarities and differences in packaging design, without highlighting the product's characteristics and personality. Many export products are difficult to compete with foreign products due to relatively poor packaging. Social packaging It is often square and square, and it is packed in a box and typed a few words. The author believes that the packaging design should solve the problems of the overall shape of the packaging and the plane decoration of the facade.
1) Artistic and three-dimensional packaging.
Everyone knows that any three-dimensional object has a height, width, and thickness. This is the "three-dimensional" that the three-dimensional composition refers to. When a certain part of the three-dimensional is inclined, an irregular shape appears, which leads to the problem of three-dimensional modeling. How to achieve three-dimensional modeling perfection in art, and achieve harmony and unity with packaging products.
The author believes that the overall relationship of packaging design can show the beauty of rhythm. The form of rhythm itself represents a coordinated order. After making it look, people feel soft and elegant. Specific performance in design. For example, a line with a design shape should be smooth and stretched, reflecting its rhythm. Each part of a group of shapes should also have the same or similar parts in an orderly arrangement. This sorting order can be changed gradually from small to large, or from high to low, and from dense to sparse. For example, in the design of the container shape and packaging and decoration of a series of cosmetics, we must grasp the overall performance characteristics of the product, then find out the individual requirements of each cosmetics, and consider them all to make the shape of the product consistent, uniform color, The unified style of the series is formed, and the emphasis is on contrast and coordination. The comparison is multifaceted. In a product, there must be a comparison of image size, as well as a comparison of length, width and narrowness.
The arrangement of the front and back layers of the image should have the order of the first, second or third arrangement, and have narrow and wide intervals. Related to this is the contrast between space and the relationship between density and density. Between the images, there must be gathering and dispersal, and the master and the second. The main part should become a dense visual center, and the secondary part should have proper response and connection. In addition, there should be image music, straight contrast, harmony and contrast with the direction of movement, and contrast between light and dark and warm colors. Once these comparisons are handled, the designed packaging will be lively and varied. Reconciliation is to find out the unifying factors in the comparison. Make each part of the design have a certain connection, and cooperate with each other to coordinate the product as a whole.
2) Decoration of packaging plane.
In modern packaging design, graphic decoration is also the main key part of packaging product sales. "Decoration" in the narrow sense is to modify and perfect the surface of the object. Its function is to embellish and append, and it is a three-dimensional expression of the pattern of the work.
The concept of decoration in a broad sense:
First of all, it is a broad and universal cultural and artistic phenomenon. It is not only a category of art, but also a category of culture and history. It is one of the important information that people judge to understand the historical and cultural connotations of different eras;
Secondly, decoration also has a sociological and aesthetic meaning. It manifests itself in the act of creating beauty and the results produced by this act, and through this form it manifests social consciousness, beliefs and values.
In other words, decoration should be the spiritual life of a person, the product of a person's ideology, a strong feeling of beauty, an activity to express the aesthetic interest of beauty, the ability and skill to externalize the aesthetic activity . Therefore, in a sense, a cultural history is also a history of decoration. Decoration has these functions: aesthetic function, adjustment function, highlighting and emphasizing function, symbol and sign function.
Plane decoration mainly refers to the form of the two-dimensional space, which is the product itself and the text decoration, pattern decoration, and plane unevenness outside the box. In the composition of packaging planes, the most basic research object is "morphology". Any form can be decomposed into several units, and these units can be recombined into a new form.
This process of recombination after decomposition is the process of composition. The basic principle of composition is to recombine several identical or different units according to certain principles, the process of decomposition and recombination mutates the form, and the limited form is constituted into infinite combination creation. The process of decomposition and combination embodies the concept of modeling, which is a way of design thinking seeking new modeling possibilities. In the packaging design of modern society, the design principles of flat elevations should be used correctly in actual product packaging.
The design of the product's appearance depends on the principle of three-dimensional composition and its own understanding of the product volume, and a comprehensive analysis is carried out to obtain the results. First create the manuscript, and then use computer technology to complete. The decoration design of the packaging plane should use the principles of plane composition and color composition, carefully understand the use, power and characteristics of the product, combine the planes, determine the color according to the product use, and perform the two-dimensional artistic treatment of the unevenness on the plane. For example, Joe strengthened the design of "Mao Yan", "General" and other alcoholic packaging, which fully reflected the ancient Chinese wine culture and art ideas. Pay attention to the simple and diverse shapes in appearance.
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