Digital Technology Creates New Concept of Printing Services

The 21st century is a digital era of competition. Many digital technologies have entered the traditional printing industry. Shanghai Jie Long Group is a traditional printing company with a history of more than 30 years. As a subordinate enterprise, Shanghai Long Ying was established in 1992 to provide prepress services for customers; Shanghai Jie Long Art Printing Factory was founded in 1998 by Mr. Gong Zhongde. The annual output value has reached 120 million yuan. The two companies are closely integrated in technology, especially in the application of digital technology.

I. Digital Technology Creates a New Concept for Printing Services

The new concepts of digital technology for creating printing services are mainly reflected in the following seven aspects: 1 digital transmission technology; 2 digital photography technology; 3 digital proofing technology; 4 digital printing technology; 5 computer direct plate making technology; 6 network printing technology; 7 database development and Use technology. These seven technologies are also Shanghai Dragons have - in the practice of technology. Among them, the first five technologies are applied technologies, while the network printing technology and database development and utilization technologies are independently developed by Shanghai Long Ying.

As far as digital printing technology is concerned, the continuous research and development and the introduction of new technologies by digital printing equipment suppliers allow customers in the traditional printing industry to accept digital printing. This is an important basis for digital printing to enter traditional industries. Traditional printing can meet a large amount of printing, and there is no customer demand for variable information in the content, while digital printing technology can achieve variable data and less printing, so some problems encountered by printing companies in the traditional printing process, Can be solved by digital printing. In this case, digital printing technology as a supplement to traditional printing, so that we can provide customers with all-round "one-stop" service, improve customer satisfaction.

Since the use of digital printing technology in August 2004, we have felt that the following aspects of digital printing business have a certain market prospects: 1 commercial short version; 2 color personalization; 3 variable data printing; 4 limited reproduction of artwork; Digital printing sample book. Among them, the reason why we use digital printing to print sample books is because digital printing technology can not only print on different media, but also make it a finished sample book. The "Splendid Articles" sample book that won the "Grand Prize" is a real product that we serve our customers.

Second, "Splendid article" sample book production and role

To do a book such as “Splendid Articles”, the first is to handle graphic and text processing. Its manuscript source is of different periods and different types. Therefore, prepress processing is required to ensure the vividness and consistency of colors. At the same time, paper selection is also required. The paper must be able to reflect the internal o-text of the graphic and better reflect the overall effect of the book; the second is to ensure the consistency of digital proofs and printing proofs through color management; The difficulty of this book lies in its three-sided pattern, which imposes stringent requirements on the design, cutting, and framing of bleeding. It is necessary to make a sample book to see the effect of the book, so if it can be printed before mass production Through sample books to check the effect of the pattern, there is a strong guarantee for mass production.

At the same time, digital printing sample books also give designers and customers an opportunity to improve on existing effects. In addition, traditional printing companies do sample books with digital printing, which can indeed save production time and costs. If we use digital printing to make this "Jin Rushed Article" sample book, we only use the time and 1/10 cost of traditional proofing, so that we can return the saved cost to our customers.

Through the efforts of Shanghai Long Sakura and Jie Long Art Printing Factory, this book won the gold medal of the 2005 Asian Printing Grand Prix and the “Grand Prize” of the 2006 “Coin±” Digital Printing Works Grand Prix. And in 2006, President Hu Jintao presented the book to Yale University.

Third, network printing technology is a new business model of digital printing

Digital printing product business is characterized by a small amount of print and variable content. If we use traditional print sales models to do so, the cost of sales will be very high, so we decided to open up new products at the time of the establishment of Long Ying Digital Printing. Market. Through one year's practice, we feel the competition in the market and believe that we must change the sales channels - rely on the network to - digital printing. In this regard, Shanghai Long Sakura has a main direction - online color short-run printing, divided into personal and business categories. Shanghai Long Sakura puts a well-designed template with independent intellectual property rights on Long Ying Online. Customers need to make calendars or desk calendars. They just need to put photos on the Internet. At the same time, they can also tell us through special requests through the Internet. Our designers help customers design. In addition, we are also happy; - The customer uploads the designed file to the internet and we help produce it. At the same time, we are more than happy - the outside designer puts the designed template on the Internet and we help with the sale. In this way, we can provide "through-train" services from design to printing to bookbinding.

To do network printing, we need to address the following issues: 1 vectorization of graphics and images; 2 automatic generation of PDF files; 3 production management JDF functions; 4 management and distribution with bar codes. We hope that Long Ying Network will become a service platform for printers and thus be involved in the Chinese digital printing market, especially the personalized market.

Reprinted from: Ke Yin Network